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Anupam has over 25 years of experience providing sourcing, business and globalization advisory services to global enterprises and private equity funds. He has advised technology and services firms on their global expansion plans through a c...
PwC’s Digital Service Leader, Catherine Zhou, joins Outsourcing Institute President, Daniel Goodstein, to examine the shift of digital convergence and its impact within the enterprise. The interview explores: Differentiating Digital vs. Digitalization The Change of Business Models Explained in 3 Dimensions How to Leverage Traditional Regulatory Items The Future of Omni-Channel Customer Care Value of […]
By- The Outsourcing Institute
Your brand is only as strong as the experiences you create for your customers. The experience is the message. The effectiveness of traditional marketing strategies continues to diminish in the face of new technologies, changing customer behavior, and rising customer expectations. The impact of marketing communications has been trumped by the real-life experiences consumers enjoy […]