User Experience

Customer success is measured with data, and managed with the user experience itself. Keeping a data-first mentality top of mind helps translate ideas into tangible user experiences. Whether you are developing a marketing strategy, automating a process or creating the next contextual AI solution, it is the user experience layered on top of the design and data that fuels these transformations. Human-centric design is the catalyst that facilitates rapid changes and adoption rates within products and services in an organization.

Ditch the product pitch: Winning through customer-focused content

Today’s marketing challenge: creating content that stands out in a media saturated world Customers today are inundated with marketing messages—by some counts, thousands of messages each day. They’ve also changed how they consume content. In addition to traditional channels, customers are interacting with new channels, such as web, mobile, and social media. How can financial […]

By- PwC

User Experience: Thinking Strategy, Not Just Design

Let’s get this straight: if you think user experience (UX) starts and stops with design, then you are not getting the most out of UX. In fact, you might be setting your user experience endeavor up for failure. User experience should start with the very first strategy meeting. This means you have to include your […]

By- Antonio Ramírez @pixel506.com

What’s on the Minds of CXO’s Investigating RPA & Intelligent...

Our new Cognirati video blog, created by IRPA founder Frank Casale, delivers a sneak peek into what CXOs are most concerned with when it comes to RPA & Intelligent Automation.  From getting clarity on industry jargon, figuring out where to started, deciding whether to make vs. buy, sorting out the pricing confusion and understanding where […]

By- Frank Casale

Strategy Brief: The Evolution of Managed Services

IT Must Shift from Provider to Integrator in this New Sourcing Model. An Evolving Landscape Global sourcing, open source, and Moore’s law have made technology widely available, standardized, and cheaper than ever. Further Cloud, Virtualization, As-a-Service, Business Platforms and new forms of delivery are changing the technology landscape.