User Experience

Customer success is measured with data, and managed with the user experience itself. Keeping a data-first mentality top of mind helps translate ideas into tangible user experiences. Whether you are developing a marketing strategy, automating a process or creating the next contextual AI solution, it is the user experience layered on top of the design and data that fuels these transformations. Human-centric design is the catalyst that facilitates rapid changes and adoption rates within products and services in an organization.

5 Ways User Experience Boosts ROI

User experience is at the center of the organizations as a top priority for transformation. It’s what drives brands, finds, converts, and retains users, and ultimately boosts revenue. A majority of decision makers have it in their top three priorities and most organizations see a ROI almost immediately. It’s not something you can afford to […]

By- Pixel506

Dispelling 5 UX Myths

You’ve all heard about user experience (UX), and if you haven’t, you can read an introduction here. A lot of information out there about UX can seem a bit vague, so here are five myths that we’d like to clear up before you dive into UX. Myth #1- UX = UI (User interface) The UI […]

By- Pixel506

What’s on the Minds of CXO’s Investigating RPA & Intelligent...

Our new Cognirati video blog, created by IRPA founder Frank Casale, delivers a sneak peek into what CXOs are most concerned with when it comes to RPA & Intelligent Automation.  From getting clarity on industry jargon, figuring out where to started, deciding whether to make vs. buy, sorting out the pricing confusion and understanding where […]

By- Frank Casale

2017 Travel Tech Trends – Insights to Surf a Changeable...

The travel industry is increasingly fragmented, full of different players in a very competitive environment; this situation leads to massive restructuring at all levels, disruption of vertical value chains, and “friend-enemies” environments.

By- Avasant