User Experience

Customer success is measured with data, and managed with the user experience itself. Keeping a data-first mentality top of mind helps translate ideas into tangible user experiences. Whether you are developing a marketing strategy, automating a process or creating the next contextual AI solution, it is the user experience layered on top of the design and data that fuels these transformations. Human-centric design is the catalyst that facilitates rapid changes and adoption rates within products and services in an organization.

One step ahead: How banks can anticipate what customers will...

Are US retail banking customers happy with their banks? How do bank CEOs see the future? We know that banking is being changed by a combination of technology, millennial preferences, and non-traditional disruptors. And while many customers are currently generally happy, sentiment can turn on a dime. Learn how banks can understand changing consumer expectations […]

By- PwC

Ditch the product pitch: Winning through customer-focused content

Today’s marketing challenge: creating content that stands out in a media saturated world Customers today are inundated with marketing messages—by some counts, thousands of messages each day. They’ve also changed how they consume content. In addition to traditional channels, customers are interacting with new channels, such as web, mobile, and social media. How can financial […]

By- PwC

What’s on the Minds of CXO’s Investigating RPA & Intelligent...

Our new Cognirati video blog, created by IRPA founder Frank Casale, delivers a sneak peek into what CXOs are most concerned with when it comes to RPA & Intelligent Automation.  From getting clarity on industry jargon, figuring out where to started, deciding whether to make vs. buy, sorting out the pricing confusion and understanding where […]

By- Frank Casale

The Challenge of Achieving Customer-Driven Shared Services

The Impact of Disruptive Business Trends are Causing a Rethink of Shared Services. The concept and use of shared services have been around for almost 30 years. However, shared services have matured to a level of organizational standard practice for support services across multiple business units. Despite this evolution, the penetration of shared services that […]

By- WGroup