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An entrepreneur first and foremost, Antonio is the founder and UX visionary at Pixel506, bringing together the best of both LATAM and USA markets.
Antonio represents the union of the technical and the artistic, focusing on understa...
User experience is at the center of the organizations as a top priority for transformation. It’s what drives brands, finds, converts, and retains users, and ultimately boosts revenue. A majority of decision makers have it in their top three priorities and most organizations see a ROI almost immediately. It’s not something you can afford to […]
You’ve all heard about user experience (UX), and if you haven’t, you can read an introduction here. A lot of information out there about UX can seem a bit vague, so here are five myths that we’d like to clear up before you dive into UX. Myth #1- UX = UI (User interface) The UI […]
Today’s marketing challenge: creating content that stands out in a media saturated world Customers today are inundated with marketing messages—by some counts, thousands of messages each day. They’ve also changed how they consume content. In addition to traditional channels, customers are interacting with new channels, such as web, mobile, and social media. How can financial […]
Part 2 in the UX Team Series We hope you’ve read the first article in this mini-series on the UX team. If you did, then you should be convinced that you need UX professionals involved in customer strategy, not just design. Now you may have found yourself wondering how that might look. You’re in luck […]
Are US retail banking customers happy with their banks? How do bank CEOs see the future? We know that banking is being changed by a combination of technology, millennial preferences, and non-traditional disruptors. And while many customers are currently generally happy, sentiment can turn on a dime. Learn how banks can understand changing consumer expectations […]
It’s crucial for the success of your product, service, strategy, and ultimately business, to fully integrate user experience into your strategy, design, and development processes. It saves time and money, ultimately boosting your ROI, which is every company’s goal. But it leads to one important question: Who will lead your UX efforts? You have to […]
Let’s get this straight: if you think user experience (UX) starts and stops with design, then you are not getting the most out of UX. In fact, you might be setting your user experience endeavor up for failure. User experience should start with the very first strategy meeting. This means you have to include your […]
One of the biggest myths about user experience is that it is something you can assign to just one person in your company. Let me tell you right now, if you just assign a designer to UX and wash your hands of it, then it won’t work. UX is more than one person. UX is […]