User experience is at the center of the organizations as a top priority for transformation. It’s what drives brands, finds, converts, and retains users, and ultimately boosts revenue. A majority of decision makers have it in their top three priorities and most organizations see a ROI almost immediately. It’s not something you can afford to ignore.
“But what is user experience,” you ask yourself. Don’t worry, you are not the first person to ask this question. Let’s lay it out for you.
User Experience (UX) is the sum of all your feelings while interacting with a human designed object, in this case software interface and it involves:
- → How useful and adaptable a system is
- → If the users can do what they need to do
- → How fun, attractive, and pleasant to use it is
When a user feels valued because of their experience with a system, service, or product, they’ll become a fan and they’ll talk about it. They’ll do your marketing for you. Great UX shows the difference between customers and fans. Customers use a service or buy a product. Fans use it, talk about it, and come back for more.
Most importantly, great UX saves you money and boosts your revenue.
Skeptical? Here’s how:
- Loyal customers (Fans) come back and spend more. Forbes estimates that boosting customer retention by 5% can increase profits by at least 25%.
- Great UX makes your products easier to find and buy. Combine this with users who feel more loyal to and excited about your brand and you get sales.
- You’ll save money on marketing. The first step to great UX is knowing your users inside and out so you’ll be able to get straight to the marketing methods that reach your target audience best.
- Designing for UX will reduce the risk of building the wrong product. It’s much cheaper to design and develop a system based on UX research than it is to develop a system that needs to be changed or scrapped later.
- It will make you more innovative. All the research and analysis you do to create a great UX will naturally launch your company into this frame of mind. It will push you to constantly be at the top of your game and at the front of the market.
Creating an exceptional user experience takes research, data analysis, creativity and deliberate planning. It´s aligning all touch points -branding, marketing, customer service- to have happier users and boosted sales.