Where’s the “R” in RPO?

In a recent survey conducted by the Corporate Executive Board (CEB) of senior HR managers, three quarters of respondents said attracting and retaining talent was their No. 1 priority. This has not changed in more than a decade, since McKinsey’s initial “War for Talent” research in the mid-1990’s. So why is it that the most robust people, process, and technology tools are not being deployed in most organizational talent acquisition functions—either insourced or outsourced? And if there is so little good competition in the war for talent today, why aren’t leading companies stealing the show?