One of the biggest myths about user experience is that it is something you can assign to just one person in your company.
Let me tell you right now, if you just assign a designer to UX and wash your hands of it, then it won’t work.
UX is more than one person. UX is a team.
Everyone who is involved in a user-facing element, software, product or service needs to be part of the UX team. Who might this include?
- User Researcher
- Information Architect
- Content Specialist
- Interaction Designer
- Visual Designer
- Project Manager
- Front-end Developer
- Online Marketer
Not every project has each of these positions, and many projects have multiple people on each position. But the point is, if you have people in these positions, then they need to be on board with user experience.
What does it mean to have people on board with user experience?
At the very least, these people need to understand the importance of UX and be on board to (possibly learn) and utilize UX methodologies.
And it’s important to note that user experience needs to be ingrained in the company even deeper than the above positions.
UX needs to be at the core of the company.
Therefore, management needs to support UX, all the way to the top. That’s why we strongly recommend companies include UX in strategy. If UX is integrated into the very vision and philosophy of the company, then it goes without saying that users will notice and will reward you.
With good user experience, your users will feel respected and heard and will, in turn, respect you and give their attention, support, and money to you. It’s an ROI no-brainer.