It’s crucial for the success of your product, service, strategy, and ultimately business, to fully integrate user experience into your strategy, design, and development processes. It saves time and money, ultimately boosting your ROI, which is every company’s goal. But it leads to one important question:

Who will lead your UX efforts?

You have to decide whether to recruit members of your team internally or hire an external team.

While it may seem easy to assign this to someone in your office who’s already working for you, there are some disadvantages to recruiting internally.

• Your staff may not have the time to dedicate to user experience. Outside teams are dedicated to UX and aren’t jumping back and forth between different tasks like internal staff have to.
• They might be too close to the company. An outside team has an outside perspective, which is often a more honest perspective to see what needs to change.

• Your staff might not understand the importance of user experience like you do. External UX teams are devoted to it and believe in it, which is important for finding success.
• They might have time and they might understand why it’s important. But do they have the track record to be as efficient and effective as an external UX team would be?

When making the decision to go internal or external with your UX efforts, you have to think about what is best for your project and company. Make sure that whoever you choose has the time, perspective, understanding, and track record to find maximum success with UX integration.

And if you can’t find exactly that internally, then the answer just might be to look outside your company.