It is no secret that the traditional media and entertainment industry has experienced extraordinary value
destruction in the past 20 years. The music industry right-sized from $26.6 billion in 1999, to $14.9
billion in 2015. Print media lost the fight for classified advertising to Craigslist, Yelp, and Groupon, and
legacy brands like the New York Times have survived only by exchanging analog dollars for digital
pennies through their subscription services. Only film has held up reasonably well with studios like
Disney tapping into multiple revenue streams (musicals, mobile apps, theme parks, etc.) to monetize their
brands.
By- Avasant
21-09-2016
