You’ve all heard about user experience (UX), and if you haven’t, you can read an introduction here. A lot of information out there about UX can seem a bit vague, so here are five myths that we’d like to clear up before you dive into UX.

Myth #1- UX = UI (User interface)

The UI is just the face of the computer system the user is interacting with. UX isn’t just about the appearance of a system, it is about the how the user thinks, makes decisions, and integrates your product/service into their lives.

Reality- UX = Perception + Sensations + Interactions

Myth #2- UX is a box to be checked.

UX starts long before you start designing and lasts long after you are done developing. It is the entire process of learning about your users, adjusting to their behaviors, and evolving the product/service. It unites the user’s needs with the business digital strategy, and in turn affects that very same strategy. It’s not a step; it’s a way of life.

Reality- UX is a continual process of evolution.

Myth #3- UX is all about technology.

Like we said before, UX is a way of life and, unlike the sci fi will have you believe, technology isn’t quite life. UX is ultimately about helping people with technology simply being the tool that we use to do this. We don’t use technologies just for fun. We use them with strategic purpose.

Reality- UX uses technology to help people accomplish their goals.

Myth #4- You already understand your user.

Most companies believe they know their user, but what they have are just assumptions. User research is crucial before any designing or developing can be started. Testing is also integrated into every part of the design and development by testing your prototypes with your target user population. You also need to remember that people’s goals and needs change as society and trends change and you must be ready to respond.

Reality- User testing helps you understand your user’s needs and goals and how they change over time.

Myth #5- UX adds time and money

If you just look at a side-by-side scheme of a traditional design and development methodology next to one which integrates UX, then it might look more expensive. But you have to consider how expensive and time-wasting is it to design and develop a product/service that users don’t want or need. Building the right product from the beginning is much faster and cheaper than trying to fix a failed product.

Reality- UX ensures you build the right product/service from the beginning, saving time and money.

Like all methodologies and changes, UX must be well thought out and strategically applied. There’s no such thing as a one-size-fits-all in business. But when done right for your brand and business, UX will give you the confidence to know you’re actually making a difference with your target audience.

3 Advantages for your product (with UX)

• Decisions are based on data and research, not on intuition
• Allow your application to engage users and early adoption
• Everyone in the organization is part of the process, same message across all channels/departments