It’s unfortunate and it’s true. But it’s not unavoidable. There are ways that let you stack the
deck in your favor and increase your product or service’s chances of success. Design
Thinking employs problem solving before the problems even appear in order to increase
your success.

Companies have to face the facts. It’s not enough to create a good product. A good product
doesn’t mean it will become a hit and generate significant income. I know, in a perfect world,
good products/services would translate into success, but we aren’t living in a perfect world.
You have a good product/service, but how do you know if it is what your target audience
needs? How do you know if this is what they want?
This is why Design Thinking is so important for all businesses. I mean it, all businesses. Not
only does it help you solve complex problems, but it also helps you obtain the most helpful
insights from your users.

A review of the design process:

1. Empathize

2. Define

3. Ideate

4. Prototype

5. Test

6. Implement

7. Repeat until it’s perfect

Creativity, Problem Solving, Collaboration

Working with this methodology optimizes your internal flow and therefore improves your internal performance. Creativity, problem solving, and collaboration are the skills that really matter in the world of today. It’s not about churning out products, services, and apps as fast as you can, not anymore. It’s about being smart. And that’s what Design Thinking does.

And because of this methodology, you will have products and services created specifically for your end users. Your target audience will be much more likely to accept what you make, meaning less rework and failure and increased ROI.

But all of that is secondary to the culture of creativity, problem solving, and collaboration that you’ll nurture. This culture is what will lead your company to new heights of innovation and success.