Catherine Zhou is a partner and serves as the Digital Services Leader with PwC’s Financial Services practice. She is deeply connected to the financial centers in New York, Asia and Europe while resides in Silicon Valley, San Francisco the Bay area where her root has been, working with start ups and technology giants in developing digital first businesses. She represents the combination of the left brain of an engineer/ statistician by training (from Carnegie Mellon University) and right brain (marketer for fortune 500 companies and practitioner of the experience economy).

A consultant for nearly 20 years, Catherine has extensive experience leading organizations in areas of business strategy, organizational design, sales and marketing effectiveness, cost reduction, change management and ultimately ROE improvement. She leads a full service teams of strategists, designers, and technologists who help companies turn ideas into transformational digital businesses.