By- PwC

Ditch the product pitch: Winning through customer-focused content

Today’s marketing challenge: creating content that stands out in a media saturated world Customers today are inundated with marketing messages—by some counts, thousands of messages each day. They’ve also changed how they consume content. In addition to traditional channels, customers are interacting with new channels, such as web, mobile, and social media. How can financial institutions break through the chaos to connect with their customers?