Category: User Experience

  • What’s Service Design All About? And why do I care?

    Service Design is all about…well, it’s about services. It’s a way to look at the big picture. It looks at the interaction between everyone involved in the service where they touch. It’s about looking at the whole journey, the people involved, and how they feel at different points in their journey. Another way to think […]

  • How To Use Design Thinking To Improve Your User Experience

    How To Use Design Thinking To Improve Your User Experience

    The Design Thinking process is an iterative methodology with the goal of finding and solving user’s pains and problems. This process involves the following phases, as you can see in the infographic or read below. Each phase uses diverse tools to generate insights and ideas that will pass on to the next phase of the […]

  • User Experience Inspires Success

    Why are creativity, problem solving, and collaboration the most important skills of this century? How does User Experience cultivate them? And how does this help us inspire success? These are the questions you need to be asking yourselves in the 21st Century. So let’s break it down. Why creativity, problem solving, and collaboration? Our world […]

  • What is Rapid Prototyping and Why is it Important?

    You want to make products and solutions that work as soon as possible. The faster you can get your product out there, the faster you can start seeing ROI. The faster you can see a problem fixed and happy customers and clients. There are two common ways to develop products and they are both wrong. […]

  • How to Achieve Great User Experience

    We have two pieces of advice for you if you want to make sure you are giving your customers the best experience possible. The first piece of advice is this: Make sure your company and whatever websites, apps, or services they provide are functional, easy to use, accessible, and desirable. Functional: Simply put, they have […]

  • Ditch the product pitch: Winning through customer-focused content

    Ditch the product pitch: Winning through customer-focused content

    Today’s marketing challenge: creating content that stands out in a media saturated world Customers today are inundated with marketing messages—by some counts, thousands of messages each day. They’ve also changed how they consume content. In addition to traditional channels, customers are interacting with new channels, such as web, mobile, and social media. How can financial […]

  • User Experience: Who’s on the Team? Everyone.

    One of the biggest myths about user experience is that it is something you can assign to just one person in your company. Let me tell you right now, if you just assign a designer to UX and wash your hands of it, then it won’t work. UX is more than one person. UX is […]

  • User Experience: Recruit Internally or Hire Externally?

    It’s crucial for the success of your product, service, strategy, and ultimately business, to fully integrate user experience into your strategy, design, and development processes. It saves time and money, ultimately boosting your ROI, which is every company’s goal. But it leads to one important question: Who will lead your UX efforts? You have to […]

  • Including UX Professionals in Customer Strategy

    Part 2 in the UX Team Series We hope you’ve read the first article in this mini-series on the UX team. If you did, then you should be convinced that you need UX professionals involved in customer strategy, not just design. Now you may have found yourself wondering how that might look. You’re in luck […]

  • User Experience: Thinking Strategy, Not Just Design

    Let’s get this straight: if you think user experience (UX) starts and stops with design, then you are not getting the most out of UX. In fact, you might be setting your user experience endeavor up for failure. User experience should start with the very first strategy meeting. This means you have to include your […]